WAEL HELMI
Nineteen years designing experiences for Emaar, Mercedes-Benz, Aston Martin, and Etisalat. Since 2007.
SELECTED WORK
7 of 10EMAAR BELLE VIE LAUNCH
Full brand activation for one of Cairo's most significant real estate launches.
002 ·MERCEDES-BENZ THE GARAGE
TechMasters reimagined as a working garage. Annual training event for Mercedes-Benz, 2021.
003 ·MINCE BURGERS REBRAND
Visual identity overhaul for Egypt's largest local burger chain. Logo, signage, packaging across the network.
004 ·ASTON MARTIN DBX REVEAL
Booth design and brand implementation for the Egyptian DBX reveal. The car sold out on launch night.
005 ·VOLVO GALLERY OPENING
Flagship showroom and art space launch. From the building facade to the tissue box, one harmony.
006 ·MASTERCARD LOUNGE
Ultra-luxury business lounge inside Cairo International Airport. Concept, signage, hospitality system.
007 ·THE GARDEN CAFÉ
A brand image that complements a soothing brand concept
008 ·FDC
Designing with usability, resources and scope in mind
009 ·IQ14
A color based approach to event design
010 ·IT'S A GOOD LIFE BY OPEL
a heritage brand's optimistic future
BRANDS DON'T NEED MORE DESIGN. THEY NEED A POINT OF VIEW. 19 years. 1,000+ projects. Three languages. One obsession: clarity through craft.
MAKE
SOMETHING
WORTH
KEEPING.
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