Egypt is famous for its yummy street food, at your own risk! Another fact is that egyptians eat every part of the cow (eyes, tail, tongue...).

That being the case, and with concerns over safety, came to the light Re3'ef Ouf (Ouf's Loaf). Offering top taste cooked by professional top tier chefs, while also maintaining safety standards.

The challenge was to create the logo, it was fun working on the Arabic and English versions in parallel, and despite the dofference in scripts. The logo retains its shape and colors in both cases.

The centerpiece of the place was the wall menu, covering an entire wall with all items randomly placed on it. along with simple illustrations, while packaging was simple, on-brand and cost effective.