I've worked a lot with cultural entities in Egypt, after all, I'm also an artist and copywriter.

In 2017, I collaborated with El-Genina Theater, one of the biggest annual cultural events. Together we created a unique artwork. Also the logo was given a new look to fit the new direction.

The challenge was in typography, as it needed to fit the venue's image, but also reflect a new fresh art direction. Also, Arabic and English must be in harmony.The results were cool! and the artwork was implemented both in printed materials, posters, social media, and ticket vendors websites.